Sr. Product Marketing Manager - Amsterdam

Bynder helps visionary brands like Spotify, PUMA, and Icelandair accelerate growth through the power of creative content and branding. Our software helps over 1.4 million creative, branding and marketing professionals streamlining the creation, distribution and measurement of digital assets. We pioneered the SaaS model for Digital Asset Management, which is a large and growing part of the $121 billion martech industry. Bynder is backed by Insight Partners, with offices in Amsterdam, Boston, Rotterdam, San Carlos, London, Barcelona and Dubai.

Bynder is looking for a rockstar in driving the go-to-market strategy (planning, enablement, content, experiments/campaigns) for Sales, Customer Success, and Customer Experience teams, working closely with leaders across these organizations, as well as Sales Enablement and Sales Operations, to bring direction and prioritization to critical initiatives, key experiments, and integrated field motions. You will also be the voice of our customers and partners for Bynder’s products – regularly joining customer calls, partner updates, gathering proof points, and working creatively across teams to tell their stories.

You have a passion for navigating ambiguity, driving clarity, and influencing strategy. You demonstrate a collaborative spirit, strong leadership, project management, interpersonal and analytical skills. You know how to adapt quickly, optimize for learning at every step, and evaluate tradeoffs.

Your key responsibilities

  • Lead go-to-market strategy for Bynder's products

  • Define and adapt positioning based on market development, competition, and vision of the product and our company

  • Participate in defining the pricing and packaging of our product

  • Partner with cross-functional management and leadership to craft experiments, incentives, and strategies to deepen usage among high-potential accounts

  • Create and iterate on content and collateral to aid adoption; partner with Sales Enablement to measure impact of materials and messaging.

  • Develop scaled outreach and create content to educate customers on connect (i.e. webinars, emails, etc)

  • Partner with regional marketing teams to localize key collateral


  • 5+ years of proven experience in product marketing

  • Exceptional written and verbal communication skills: experience presenting to leadership and creating content, decks, or other collateral

  • Prior experience working in enterprise SaaS or extensive experience working closely with revenue organizations.

  • Strong ability to synthesize large amounts of information and present to different audiences in clear and effective ways

  • Be forward-thinking, well organized, and have an obsession for detail

What we offer:

We know that all of us have lives beyond the office and we want to be sure that we enjoy them to the fullest. We offer competitive salaries, excellent work life balance, healthy food, snacks and drinks, great workplaces and endless fun with colleagues.

Check out our exclusive perks!!

  • Challenging and inspiring work environment
  • Flat hierarchy where your voice will be truly heard
  • Opportunity to initiate your own projects
  • Experienced team which is ready to welcome you anytime
  • Unlimited vacation policy
  • Competitive monthly compensation
  • Apple gear
  • Flexible work hours
  • Pension

And lets not forget that you will be working from the Bynder HQ in one of Europe's leading tech Hubs; the Dutch capital Amsterdam. Our Amsterdam office is right in the heart of the city and overlooks Vondelpark and is just around the corner of the famous Leidseplein.

To all recruitment agencies; we have our recruitment well covered. Please do not try and reach out to our recruiters or hiring managers. We do not appreciate any type of acquisition as result of our job ads.

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