Field Marketing Manager - Melbourne

Bynder goes far beyond managing digital assets. Our AI-powered digital asset management platform enables teams to conquer the chaos of proliferating content, touch points, and relationships in order to thrive.

With intuitive, AI-powered solutions that enhance content creation, simplify asset discovery, and maximize the value of every asset, we are the brand ally that unifies and transforms the creation and sharing of assets—inspiring teams, delighting customers, and elevating businesses.

Join our global team of 600+ ‘Byndies’ and contribute to shaping the future of digital asset management! As a leader in the industry, our AI capabilities empower over 1.7M users across 4,000+ organizations, including Spotify, Puma, Five Guys and Icelandair to work smarter with their content. With a commitment to innovation and a presence in eight offices worldwide, Bynder offers a dynamic environment where you can make a real impact.

Ready to grow your career by helping the world's leading brands create exceptional content experiences and thrive? Explore this opportunity and apply now to join our talented team.

As Field Marketing Manager, APAC, you will own and drive field marketing across Australia as the priority market, while helping scale demand and pipeline generation across broader APAC markets, including Singapore.

This is a high-impact role at the heart of Bynder’s growth ambitions in the region. You’ll design and execute regional marketing programs that generate pipeline, accelerate new logo acquisition, and support revenue growth—working hand in hand with Sales, Partners, and Global Marketing teams.

Reporting to the Senior Director, Growth Marketing, you’ll bring together global strategy and local execution, ensuring our campaigns land with relevance, clarity, and commercial impact in-market.

What you will do:

• Own the field marketing strategy for Australia, with responsibility for driving pipeline, MQLs, and new business growth
• Support and scale field marketing programs across priority APAC markets, adapting approach based on market maturity
• Plan and execute a mix of digital and in-person programs, including events, executive roundtables, webinars, email campaigns, and content-led demand programs
• Localise and activate global campaigns to ensure they resonate with regional audiences, industries, and buyer needs
• Work closely with Sales leadership and account teams to align marketing activity with territory plans, target accounts, and revenue goals
• Build and execute co-marketing programs with regional partners, creating joint campaigns and outbound plays that accelerate pipeline
• Act as the regional marketing partner to Sales, ensuring teams are equipped with the right messaging, content, and insights to convert demand into opportunity
• Track performance across all programs, reporting on pipeline contribution, ROI, and impact, and continuously optimise based on results
• Collaborate cross-functionally with Global Campaigns, Product Marketing, Content, Digital, and Marketing Operations to deliver a cohesive go-to-market strategy

What you bring:

• 5+ years’ experience in field marketing or demand generation, ideally in a B2B SaaS or technology environment
• A strong track record of building pipeline and driving revenue through integrated marketing programs
• Experience working closely with Sales teams, with a clear understanding of MQL-to-SQL conversion, pipeline creation, and territory planning
• Comfort operating across multiple markets, balancing deep focus on Australia with a broader APAC mindset
• A data-driven, commercially minded approach, paired with strong execution and attention to detail
• Excellent communication and stakeholder management skills
• Experience with partner marketing is a strong advantage

Why you'll love Bynder!

At Bynder, innovation is in our DNA. We've worked hard to build an environment that promotes creative thinking and self-initiative within a culture of fun. 

Our beautiful co-working and office space is  located moments from iconic Flinders Street Station. Hub Flinders Street brings together the iconic location of Flinders Street and the vibrant atmosphere of Flinders Lane in a state-of-the-art building with heritage facade.

Benefits and Perks:

• Be part of a fast-growing company and help establish our GTM presence in the APAC region
• Flexible vacation policy
• Hybrid work policy - remote work and work from our new office space in Melbourne both encouraged
• Flat organization, short decision lines, big impact
• Challenging and inspirational international work environment
• Referral bonus plans
• Fully stocked kitchen
• Room to advance in a high-growth tech company
• Competitive compensation
• Workspace Amenities:
  • Wind down your week  to connect with your team and other members of your community
  • Hub Talks is an ongoing professional development series, offering members and guests free educational sessions on a range of topics 
  • Hub runs regular Wellness Day events to help members create balance, de-stress, learn skills that can help in all aspects of their life, and prioritize their health
  • In-house Cafe
  • Fitness Studio
  • End-of-trip amenities
  • Carbon Neutral Certified
  • Podcasting Studio
  • Photography Studio
  • Parents space
  • Wine Down - Fortnightly
  • Hub Talks
  • Wellness Day

Our Commitment:

Bynder Love is the principle that guides the way we grow our teams, support our employees, and celebrate our differences.  At Bynder we strive to create a culture that embraces every Byndie because differences in background, experience, and perspective makes Bynder even better.  At Bynder a diverse, inclusive, and equitable workplace is one where all employees, whatever their ethnicity, color, sex, age, religion, disability, sexual orientation, gender identity, national origin or physical and mental ability are valued and respected. Our commitment is for all Byndies to have the freedom to be their true authentic selves.

Just as we are never finished innovating, Bynder’s dedication to being An Even Better Bynder is a constant, evolving commitment that includes education, listening, and action.

#LI-Hybrid #LI-AS1

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