Senior Manager, Web Experience - Amsterdam

Bynder goes far beyond managing digital assets. Our AI-powered digital asset management platform enables teams to conquer the chaos of proliferating content, touch points, and relationships in order to thrive.

With intuitive, AI-powered solutions that enhance content creation, simplify asset discovery, and maximize the value of every asset, we are the brand ally that unifies and transforms the creation and sharing of assets—inspiring teams, delighting customers, and elevating businesses.

Join our global team of 600+ ‘Byndies’ and contribute to shaping the future of digital asset management! As a leader in the industry, our AI capabilities empower over 1.7M users across 4,000+ organizations, including Spotify, Puma, Five Guys and Icelandair to work smarter with their content. With a commitment to innovation and a presence in eight offices worldwide, Bynder offers a dynamic environment where you can make a real impact.

Ready to grow your career by helping the world's leading brands create exceptional content experiences and thrive? Explore this opportunity and apply now to join our talented team.

The Senior Manager, Web Experience, is the dedicated owner of the marketing website, responsible for its performance, user experience, and technical health, as a key channel for communicating our unique differentiation, showcasing our products, and generating demand. This role sits within the Brand & Content Marketing team and reports to the Senior Director of Brand and Content. The Senior Manager, Web Experience leads the website development team, dictates the SEO strategy, and drives the holistic website roadmap to achieve pipeline and revenue goals.

Key responsibilities:

Website strategy & performance ownership

• Define and own the holistic website strategy and roadmap, ensuring the site effectively supports marketing campaigns, sales enablement, and overall business objectives.
• Documenting, measuring, and improving key conversion paths on the website and collaborating with the Growth team on conversion landing pages, A/B tests, and experimentation.

• Manage the website budget, vendor relationships, and technology stack (CMS, hosting, CDNs, etc.).
• Establish, monitor, and report on key website metrics, including Organic Traffic, Conversion Rates, Core Web Vitals, and overall contribution to the marketing pipeline.
• Collaborate with Product Marketing, Growth (Demand Generation), and Sales to ensure consistent messaging and efficient lead flow from the site to Salesforce.

Technical management & development leadership

• Lead and manage the website development team (in-house and agency), overseeing sprints, code quality, and deployment schedules.
• Own the technical integrity of the site, ensuring high performance, security, availability and accessibility.
• Oversee the implementation of new designs, features, landing pages, and integrations with essential marketing tools (Craft CMS, Optimizely, Salesforce).
• Lead the continuous A/B testing and personalization strategy for key conversion paths and site elements.

SEO/GEO strategy & execution

• Own the relationship with our SEO agency and execute the comprehensive SEO & GEO strategy
• Conduct in-depth keyword research, competitive analysis, and content gap analysis to inform the editorial calendar.
• Monitor site health using tools (e.g., Google Search Console, SEMrush, Ahrefs) and coordinate with the development team to promptly resolve technical SEO issues
• Partner with the Content team to ensure new content is strategically optimized for target keywords and search intent.

Required qualifications:

• Experience: 6+ years of experience in digital marketing, with 3+ years focused specifically on B2B SaaS websites and organic growth.
• Technical acumen: Proven ability to manage a modern CMS (headless CMS) and deep understanding of HTML, CSS, JavaScript, and website architecture.
• SEO expertise: Expert-level knowledge of technical SEO and GEO, ranking factors, and demonstrable success in increasing organic traffic and conversions.
• Leadership: Experience managing or leading a development team and running a formal project management process (Agile, Scrum)
• Analytical skills: Proficient in Google Analytics 4 (GA4) or similar tools, capable of translating complex website data into insights and actionable strategies.

Why you'll love Bynder!

At Bynder, innovation is in our DNA. We've worked hard to build an environment that promotes creative thinking and self-initiative within a culture of fun. It’s common to find colleagues hanging out after work - if you believe in "be nice, work hard, have fun", you'll have an office full of friends.

What we have:

• Challenging and inspiring work environment
• Flat hierarchy where your voice will be truly heard
• Opportunity to initiate your own projects
• An experienced team is ready to welcome you anytime
• Unlimited vacation policy
• Competitive monthly compensation
• Apple gear
• Daily lunch
• Drinks at the Bynder Bar :-)
• Amazing office in the heart of Amsterdam

Our Commitment:

Bynder Love is the principle that guides the way we grow our teams, support our employees, and celebrate our differences.  At Bynder we strive to create a culture that embraces every Byndie because differences in background, experience, and perspective make Bynder even better.  At Bynder a diverse, inclusive, and equitable workplace is one where all employees, whatever their ethnicity, color, sex, age, religion, disability, sexual orientation, gender identity, national origin, or physical and mental ability are valued and respected. Our commitment is for all Byndies to have the freedom to be their true authentic selves.

Just as we are never finished innovating, Bynder’s commitment to being An Even Better Bynder is a constant, evolving commitment that includes education, listening, and action.

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